I’m an experienced Marketing Professional who has worked with both B2B and B2C organisations, helping them achieve their goals using a content marketing approach.
I regularly create marketing plans for clients, helping them find and connect with customers and brand advocates. Taking a strategic approach to marketing ensures everything is working towards measurable goals, for example; to increase leads, sales, brand awareness and/or reach. Each content strategy brings together all aspects of marketing; including social media, email, SEO and PPC.
Copywriting and editing
I have written user friendly, SEO optimised website copy for a variety of businesses across products and industries including; food and drink, financial services, SaaS, HR, construction, electrical products, lifestyle and travel & tourism.
From creating social media strategies, to setting up and running profiles for both B2B and B2C organisations, I am familiar with a huge array of social media channels including Twitter, Facebook, LinkedIn, Instagram, Snapchat, Pinterest and more. Most notably I have been able to attribute sales to social media campaigns, and managed social media channels for a retail chain with over 400,000 followers across Twitter and Facebook.
I have seen great results from email marketing when used to nurture leads, drive event attendees and promote content. I understand what makes a good email, from a great subject line to a strong CTA.
My SEO skills include: Defining keywords and optimising pages, creating unique content that ranks in search and developing a link building/PR strategy.